Social Media

CSEA

Danny Donohue
Facebook Advertising

19 weeks

Adults 18+
in the US with
connections to
AFL-CIO and AFSCME

14,528,549

9,372

5,045

Likes
increased

778%

The ad and its results were closely monitored on a daily basis. As stats (specifically Clicks and Likes) started to decline, modifications were made to the ad to keep the creative fresh. The ad was changed twice over the course of the entire flight: the first time about 7 weeks in with a whole new ad, and then again 9 weeks later with new copy only and an adjustment to the targeting parameters which doubled the overall reach of the ad.  Each change saw sharp increases in results.

Flight

6 weeks Surrounding major driving holidays

Target Audience

Adults
18-45
in New York
State

Impressions

11,356,637

Clicks

3,089

Likes

1,069

Results

Likes
increased

748%

CSEA

Don’t Zone Out
Facebook Advertising

Flight

4 weeks

Target Audience

Adults 18 +
in New York
State

Impressions

 

Clicks

 

Likes

 

Results

Likes
increased

1451%

CSEA

Repeal the Dark Deal
Facebook Advertising

ALBANY NY    518.452.4200