How We Operate

Strategic Planning – Agency principals are the primary contact to each client, bringing years of experience and imaginative, new thinking to client marketing opportunities.  We are thought leaders and innovators rather than order takers.  Clients benefit from the variety of client industries in which we operate. While we may oversee all communications efforts, we collaborate well with client internal and other external teams.  Our strategic goal is to engage the audience then move them through the communications process.

Media Analysis, Negotiating and Buying – Our excellent reputation with the media give us an advantage in negotiating and maximizing schedule effectiveness and efficiency. We negotiate hard but fair.  We double negotiate.  We look beyond the quantitative numbers to the qualitative program environment and target audience life pattern.  We’re in touch with “what’s happening” and flexible to capitalize on emerging opportunities.

Creative Development and Execution – Our writers and graphic artists are highly experienced in a wide array of subjects and media, a background that prepares us to perform with maximum versatility and creativity. We communicate in a simple, concise and straightforward manner. To do this effectively we not only need to know our business but our client’s business, and customer. A primary goal is to provide consistent brand reinforcement.

Fiduciary Management – We provide strong management of our clients’ marketing investment and provide value for that investment. Dealing with outside suppliers and media we act, not as mere purchasers, but as negotiators, securing lower cost and/or added value for our clients. We are committed to project timetables and budgets. We have a clear focus on process quality and cost effectiveness.